Google Buying Yahoo
October 24, 2011 by staff
Citing a “person familiar with the matter,” WSJ said Google has contacted at least two private equity firms trying to help finance a bid for Yahoo.
It is clear that companies have held talks with Google. Google is still in the early stages of these conversations, and the company has not made a formal proposal. Google may even end up making an offer, the source told the magazine.
Microsoft also has its eyes on Yahoo, Reuters reported earlier this month. Microsoft was first mentioned as a potential suitor for Yahoo in September just after Carol Bartz was ousted as CEO of Yahoo.
Not the first time Microsoft has followed Yahoo. The company made a failed attempt to buy Yahoo in 2008, but after much back and forth and a bid by billionaire investor Carl Icahn, never went through the offer.
One of the reasons that Google supposedly wants Yahoo to sell advertising space across Yahoo properties, the Journal said. It would also be an opportunity to open growing social network, Google +, up to a wider audience. The Wall Street Journal also said Yahoo is the relationship with content publishers such as ABC news are particularly attractive to Google.
Other potential buyers include Yahoo China Alibaba, Global DST, and a group effort of Providence Equity Partners, Hellman & Friedman and Associates Sliver Lake.
A merger of Yahoo and Google, two of the largest Internet companies, could invite antitrust scrutiny. In mid-August, Google announced it would buy the Motorola Mobility and 12.5 billion, but the closing of the deal has stalled for the Justice Department investigations. Neither Yahoo nor Google declined to comment on the rumors.
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