Gary Clegg Slanket
February 10, 2012 by staff
Gary Clegg Slanket, A sleeved blanket is a unisex body-length blanket with sleeves usually made of fleece or Velux material. It is similar in design to a bathrobe that is meant to be worn backwards (i.e., with the opening in the back). The product has been marketed by various brands as the Snuggie, Snuggler, Doojo, Toasty Wrap, and Slanket, with varying sizes, colors and qualities of materials but similar basic design. The “Snuggie” brand itself also became a phenomenon of pop culture, outselling other brands and being referenced or imitated by many comedians or TV shows.
In late 2008 and early 2009 the “Snuggie” brand of sleeved blankets became a pop culture phenomenon, sometimes described humorously as a “cult”.
The product became famous after a direct response commercial promoting the product was aired. It was featured on television programs like Today where cast and crew donned Snuggie blankets for a segment which was described as looking like a gospel choir. Others have described mass-snuggie wearing as looking like a Harry Potter convention. The Associated Press likened it to “…a monk’s ensemble in fleece.” and proclaimed it the “ultimate kitsch gift”. The Snuggie initially sold singly for $14.95, and later in sets of two for $19.95.
The Slanket was mentioned in an episode of NBC’s 30 Rock entitled “The Ones.” The product has also been ridiculed as a “backwards robe” or simple reinvention of the coat on radio and television talk shows in the United States. Comparisons have also been made with the Thneed – a highly-promoted, amorphous garment in the Dr Seuss story, The Lorax.
On January 30, 2009 a group organized a pub crawl wearing Snuggies in Cincinnati, OH. In the following months they went on to complete over 40 more across the nation. Later, a group organized a Snuggie pub crawl in Chicago to raise money for an African orphanage, which led to similar sanctioned and independent events throughout the United States. A worker at Americans for Tax Reform, a conservative think tank, started the Facebook page “The Snuggie Cult”, and convinced fellow conservatives including Joe the Plumber, Tucker Carlson, and Andrew Breitbart to pose wearing the robes.
The phenomenon resulted in sales of the Snuggie and its rivals that far exceeded their distributors’ expectations: more than 4 million Snuggies as of December 2009 and 1 million Slankets as of February, 2009. The phenomenon has even resulted in variations such as Snuggie for Dogs and Snuggie with print – known as the “Custom Snuggie”
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