Gap New Logo
October 12, 2010 by staff
Gap New Logo, Gap’s new logo has been a flop. The customer is always right, right? It is easy to feel like our favorite companies, brands and services do not reflect our wishes (see all changes Facebook petition ever), but every now and then the consumer is heard. First there was the bag Sun Chips, and now is the logo of Gap.
One step forward, two steps back. With reflections on the recession, foreclosures, and progress towards space travel, the news has been busy with the fact that Gap has changed his iconic white logo on navy to a fresher, more modern black and white-with-a – hint of blue version. Turns out, everyone hated him. And we say hated past, because after only a week with their new logo, Gap returned to the conventional design.
Spoke customers, Gap listened. Bloomberg reports that over 1,000 comments against the new Facebook design has attracted the attention of society to misery of consumers. After six consecutive months of declining sales, the new logo was designed to appeal to “Generation Y” (consumers in their 20s and 30s), but missed the mark. And while they cannot be blamed for miscalculations Marketing, Gap should certainly be commended for sending a message that is both classic and contemporary: loyalty to his clients.
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