Gaffe Prompts Spike In Etch A Sketch Sales

March 23, 2012 by staff 

Gaffe Prompts Spike In Etch A Sketch Sales, When Mitt Romney aide Eric Fehrnstrom said that the candidate would “hit a reset button” for his expected presidential campaign, comparing it to an Etch A Sketch toy you can shake up and start again, he dismayed many right-wing observers.

But while the gaffe took the shine off his Illinois primary victory, it’s coming up gold for Ohio Art Company, the firm that’s been making the classic toy since 1960.

Sales are up. Way, way up. On Amazon, the traditional 9.5″ Etch A Sketch has increased its sales over 3,000% since yesterday, shooting it to 51st place in the best-seller chart. At least two have found their way into the hands of Romney opponents Newt Gingrich and Rick Santorum, both of whom appeared in public with the toys this week.

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