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Fifth Third Bank

February 25, 2011 by staff 

Fifth Third Bank, Clairmail, Inc., the leader in mobile banking and payment solutions, announced today that Fifth Third Bank chose Clairmail to power its new banking technologies and mobile services. With the support of new Clairmail, Fifth Third Bank customers to improve their experience with mobile banking services with better access to their accounts, bill payment capabilities and real-time alerts of custom text, thus obtaining a better control about their accounts and finances in general. Using the mobile platform Clairmail robust and scalable, Fifth Third also has the ability to connect to multiple financial systems and to test their mobile offerings powered.

“At Fifth Third we are committed to providing our customers the most effective solutions and reliable to meet all banking needs,” said Larry McClanahan, vice president & director of digital broadcasting, Fifth Third Bank. “Due to increased demand from customers in this growing market, we realized the need for a complete mobile solution. After extensive vendor evaluation, we chose the mobile platform Clairmail strategic growth our mobile initiative. Now, our customers will have extended access to banking through a service that goes everywhere and anywhere they are. ”

The mobile banking solution Clairmail allow Fifth Third to providing our customers greater control over their personal finances via the mobile web, SMS and a client application on virtually any mobile device, including iPhone. The platform will enable customers to perform various activities including checking account balances, make transfers account and view transaction history. They will also have the opportunity to sign up for alerts via SMS, while setting alert preferences triggers (low balance threshold or event occurrences that activate alerts), and frequency.

“Fifth Third is committed to providing high quality products and services to its customers and realized the need to use mobile banking and payments platform Clairmail to provide an effective, practical vehicle that meets the customer demand, “said Pete Daffern Clairmail CEO. “Fifth Third’s commitment to deploy mobile banking services demonstrates their commitment extensible looking to improve customer acquisition and retention, reduce costs and drive new revenue opportunities through the mobile channel. ”

About Fifth Third Bank
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company and $ billion in assets and operates 15 affiliates with 1,312 full-service centers banking, including 103 Bank Mart ® locations open seven days a week at select grocery stores and, 445 ATMs in the Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Credit and Investment Advisors. Fifth Third also has a 49% stake in Fifth Third Processing Solutions, LLC. Fifth Third is one of the largest money managers in the Midwest and, as of December 31, had $ 266 billion in assets under custody, which he managed and 25 billion for individuals, businesses and nonprofit organizations. Press releases and investor information are available at www.53.com. The shares of Fifth Third is listed on the NASDAQ ® National Global Select Market under the symbol “FITB.” Member FDIC. Equal Housing Lender.

About Clairmail, Inc.
Clairmail is the leading provider of mobile solutions for banking, card services and payment. Clairmail provides a technology platform designed to help financial institutions realize the strategic potential of mobile banking services, driving new levels of trust and loyalty by facilitating cross-selling opportunities and allow short-term savings measurable. Financial institutions of all sizes can now reach 100% of their customers and proactively deliver personalized content across multiple levels of alert and convergence capabilities triple-play interface via a central customer. Clairmail platform also offers registration options for multi-channel mobile adoption and maximize the return on investment, regardless of the mobile device, carrier or background of the financial system. Founded in 2004, Clairmail headquartered in San Rafael, Calif. For more information (415) 884-7270 or www.clairmail.com.

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