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Fifa Womens World Cup

July 2, 2011 by staff 

Fifa Womens World CupFifa Womens World Cup, Football expert Terry Baddoo says FIFA Women’s World Cup underway in Germany shows promise, but the club level is where the game has to learn to shine. Baddoo began his career as a broadcaster on the BBC and Sky TV in the UK, and then came the U.S. in early CNN World Sport Anchor in 1995.

He made his final approval of CNN on March 31. For those a bit cynical about other women’s football World Cup in FIFA Women’s, recently launched in Germany, has so far provided a lot of open minds. The quality is there: see Monica Ocampo Mexico equalizer against England and Beckham style strike Christine Sinclair of Canada against Germany and try to deny those were great goals.

Parity, and therefore the competition are there. At the time of this writing, only France’s 4-0 win against Canada was a tee shot, otherwise, one or two goals is all that separates the teams.

Finally, the crowd is there. Organizers say more than 700,000 tickets were sold before the 32 matches at the beginning of the first game between Germany and Canada set an attendance record for the party of European women in 73,680. So, without doubt, the tournament to capture the eyes of many, and the Women’s World Cup worth watching if only for the show.

“But there’s only women’s football,” says the macho cry. Well, yes, that’s true, and obviously the pace, skill and tactical ability of the teams involved is on a different level observed in the men’s game. However, one must compare like with like, and recognize that you’re still seeing the best against the best in terms of what the women’s game has to offer.

Naturally, within the parameters that the stars will be seen, but the problem of these stars is that beyond the tournament it is few great scenes to show off their art. The women’s football club is still light years away from release of men in regard to the level of interest, and one wonders where all the fans go from the vagaries of the World Cup. Stars need for a hearing, and so far marketers of women’s football at club level have failed to maintain the momentum that the World Cup offers.

Obviously, there are leagues for women, but their attendance figures only match the lower league men’s clubs. For example, the best teams in the Bundesliga Frauen, who is the league at home to two-time defending world champion Germany, the average of only 1,000, and the league is a success! So clearly, when it comes to the attractiveness of women’s football in general, still rather low bar set.

That is not to deny the right of players to stardom in the World Cup, of course, because as the saying goes, “Better to be king (Queen) for a day fool for a lifetime.” But the real challenge is to build on the legacy of the World Cup by creating a more solid domestic league in the world for stars that emerge from the World Cup is a place to shine once the tournament has finished.

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