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Ferris Bueller Super Bowl Ad

January 31, 2012 by staff 

Ferris Bueller Super Bowl Ad, The whole thing began with a tease from Honda themselves: Then, on Friday, Jalopnik ruined the surprise by revealing the teaser was for a Honda ad–disappointing many fans who wrongly assumed there was now a sequel to Ferris Bueller’s Day Off on the way (there is not).

So then Honda took the weekend to consider their options and finally realized they only had one choice: release the ad early. And so according to All Things D, they did just that this morning. You can see it for yourself right here:

Judging by the early comments, the audience is mixed. Actually, there are a fairly high number of negative comments. However, the Likes far outnumber the Dislikes, which usually indicates the overall majority enjoyed the video. It’s stuck on 300 views or so, doing that lock-up thing the YouTube counter does when a video first takes off. I’m sure it’ll “go viral” by most everyone’s standards.

Personally? I’m not terribly impressed. I enjoyed some of the homage moments nodding to the original film, but many of them were a little flat for me. I’ve definitely seen better ads, and better online video ads from Honda. That being said, I think the masses will enjoy it. It’s a nice, playful walk down Nostalgia Lane, and that will appeal to a lot of viewers, even if the overall concept is a little… uninspired.

But I bet you I can still find some lessons here for other marketers…

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