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Facebook: Top Seller Of Display Ads

June 21, 2011 by USA Post 

Facebook: Top Seller Of Display AdsFacebook: Top Seller Of Display Ads, Facebook has become the leading seller of ads in the U.S., surpassing its rivals Google and Yahoo, in the middle of a ramp in the race of mobile advertising. Palo Alto, California, Facebook is gathering more than 2000 million and the announcements of this year, and close monitoring of almost 20 percent of the U.S. market. This year, the social network more than doubled its global advertising revenues last year, reaching more and $ 4 million in sales, according to a study by research firm eMarketer.

Facebook, with over half a million users visit the site several times a day, provides a steady stream of clicks to companies such as Coca-Cola, JP Morgan Chase and Adidas.

“The popularity of Facebook paramount – both in terms of number of people and amount of time they spend there – creates a lot of impressions of ads, especially for its unique form of banners,” said David Hallerman, senioranlyst at eMarketer. “That popularity is also pushing what advertisers pay for ads on your screen.”

Facebook’s popularity is not waning, and could spell trouble for the competition, which often do not recognize the power of social networks in advertising.

Google, Eric Schmidt, chairman, for example, admitted that the company could not embrace social networking. Schmidt said he wanted to focus on the concept four years ago but was too busy to go ahead with those plans. He even said that Google tries to associate with Facebook in its early years, but the company chose Microsoft instead.

Google CEO Larry Page, meanwhile, said the company will renew its efforts on social networks, and might even link salaries of employees to the success of this company still has no name. Having a social network can be a way for the company to compete with Facebook and generate revenue through ads scattered throughout the service.

Google is also increasing its presence in the industry’s recent acquisitions and strategies to beat Facebook. Earlier this month, Mountain View, California, search site acquired AdMeld service announcements, which allows web publishers to display in real time, interactive ads to sorting through different ad networks to find cheapest option possible.

Publishers may also collect information on ad networks to see ads at the least and most efficient on the market. The deal was reportedly worth $ 400 million and.

Google said it plans to buy up to 50 companies over the next year to expand its presence in mobile and other technologies aimed at small businesses, innovation and entrepreneurship that can provide new sources of talent in engineering technology, and income.

The Internet giant, which plans to focus on mobile applications such as payments and location-based services, you can target ads to consumers based on the places they visit, and possibly the products they buy with their phones phones.

Google has found great success with its popular mobile operating system Android, which has become the most widely used operating system market. The success of the platform has allowed him to be top dog in mobile advertising, controlling almost half the market.

Apple is second with 31 percent. But with Facebook to make inroads into the mobile phone that could change too.

Yahoo this year will control about 13 percent market share, down one percent last year. Yahoo’s revenues increased by nearly 15 percent, but could not compete with the speed at which Facebook has expanded.

In general, the exhibition industry of online advertising and is expected to exceed 12 billion this year. Analysts are already predicting Facebook reign again in 2012, with Google and Yahoo fighting side by the foot for second place.

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