Facebook Study Power Users 20 To 30 Percent Of Facebook Community
February 18, 2012 by staff
Facebook Study Power Users 20 To 30 Percent Of Facebook Community, Facebook chief executive Mark Zuckerberg delivers a keynote speech during a conference in September.
A new report suggests that Facebook is providing a social good to users – giving them higher levels of emotional support and allowing them to reach thousands of people even if they’re friends with just a couple of hundred.
The reason: their ties to the power user, which make up about 20 to 30 percent of the Facebook community, according to a wide-ranging study released today by the Pew Research Center’s Internet & American Life Project.
Power users tend to be younger and are more likely to be women, said Rutgers University associate professor Keith Hampton, the study’s lead author.
“As a result of these power users, the average Facebook user receives friend requests, receives personal messages, is tagged in photos, and receives feedback in terms of “likes” at a higher frequency than they contribute,” the report states.
Among the key findings from the study:
Making friends on Facebook is associated with higher levels of social support. Those who made the most frequent status updates also received more emotional support. Facebook users who received more friend requests and those that accepted more of those friend requests reported that they received more social support/assistance from friends (on and offline).
Facebook users can reach an average of more than 150,000 Facebook users through their Facebook friends; the median user can reach about 31,000 others. At two degrees of separation (friends-of-friends, which is the default privacy setting), Facebook users on average reach more than 156,000 other users. The maximum reach was 7.8 million other Facebook users. The median user can reach 31,170 people through their friends-of-friends.
Tagging Facebook friends in photos is associated with knowing more people from diverse backgrounds and having more close relationships – off of Facebook.
There is little evidence of Facebook fatigue. Over time, users tend to make status updates, use the “like” button, comments on friends’ content, and tag friends in photos.
The average person had 245 Facebook friends. However, the average friend of users in the sample had 359 Facebook friends of their own.
“On the whole, it looks like Facebook is a social good,” Hampton said.
The report is built around a national phone survey of 2,255 American adults that was conducted in November 2010 by the Pew Research Center’s Internet & American Life Project.
Other findings: On average, users make 7 new Facebook friends per month; 80 percent of friend requests that are initiated are accepted; Women average 11 updates to their Facebook status per month while men average 6; Personal messages on Facebook are generally not replacing email; On average, Facebook users contribute about four comments/likes for every status update that they make; Less than 5 percent of users hid content from another user on their Facebook feed.
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