August 6, 2010 by staff
Facebook Down, Frustration abounds with Facebook – its privacy practices are dark, the interface changes every minute, and damn, I really like my old boss had not seen those pictures the other day. But another big reason I’m growing more and more frustrated with Facebook: his insistence on burning coal to power its new data center in Prineville, Oregon.
A few months ago almost 12,000 users and 400,000 Change.org other Facebook members joined Greenpeace in protest at the plans of the company (here is a fan page.) The new data center – first Facebook – will be driven local centers of Oregon utility, Pacific Power, which burns coal to 70 percent in the state.
Now, Facebook is not only building your data center with coal, as reports from Greenpeace, is now actually double the size of the installation. This is important because as more and more companies in the web of change in cloud computing platforms, the industry’s energy demand will grow exponentially. And since, more than almost any other industry, the IT world you like to clean their green image, this movement in particular, goes against the stated objectives.
It is true that Facebook chose the site for its location in Oregon high desert cold, so they require less energy to cool the servers. The building is also a green. However, Greenpeace notes that Facebook has a choice in their use of energy. It could easily have located anywhere else where the utility uses less coal or hydroelectric power is based on plenty of Oregon.
I personally think it’s going a bit far to say that Facebook should not be located in Prineville. Fox News recently used this as a fair point of criticism, since the center is expected to create dozens of jobs in a small town, economically depressed. But that is far from being the only option you have Facebook, as Greenpeace also notes. Facebook can also use your money to invest in clean energy projects to offset their consumption was coal, as Google did recently in his 20-year contract with an Iowa wind farm
Increasingly, Google and Facebook are going head to head in competition for eyeballs on the web. In my book, Google wins, hands down.
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