January 15, 2011 by staff
Extenze, Power Balance, the responsibility of a rubber “hologram” bracelet “designed to work with the field of your body’s natural energy” has issued two contradictory statements in response to an ad in Australia found that – of course! – There is no scientific evidence that things work. The confusion, the statements competitors seem to be an attempt of the company from Florida toanlyze the difference between pretend there is actual science to know why someone would have a better balance, while wearing a bracelet and the fact that some people behave differently after you put one on.
This is the official birth of an important new trend: marketing Placebo. The economic model is dead simple. Companies sell a product that totally useless anyway desired effect on many of its users just because they think it will.
The most prominent examples are the marketing placebo Enzyte and “”ExtenZe” male enhancement “products. Following a lawsuit, the two companies that manufacture these products are no longer able to make specific claims about what the pills do. But they are still active. Now they are only vague references about “going great” and “performance.” The men and their, uh, “ego” is notoriously malleable. It is not surprising that some of them noticed a difference after taking the products – and that is enough to start a company.
Reebok (RBK) has named just got on an essentially identical ad monitoring NAD U.S. EasyTone with his shoes, which he said, “tone” your legs, even if the “evidence” that consists of only one study five people.
The case study of Power Band is convincing. Dozens of famous professional athletes now wear the bands, and we believe it makes them faster, stronger and Balance IER. The company has 29 professional members, including Drew Brees of the Saints in New Orleans, the Lakers Shaquille O’Neal and Lamar Odom of the Boston Celtics.
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