March 22, 2012 by staff
Etch-A-Sketch Romney, SHARES in the company that makes Etch A Sketch have tripled in value, a day after the humble toy was thrust into the centre of US politics.
The Ohio Art Company, which makes the children’s iconic drawing device, saw its shares increase as much as 213 per cent overnight after a key aide to Republican presidential candidate Mitt Romney made an ill-thought reference to the toy.
Asked if Mr Romney had tacked too far to the right to win over non-Republican voters, long-standing adviser Eric Fehrnstrom said the general election campaign would be “almost like an Etch A Sketch. You can kind of shake it up and restart all over again”.
That reinforced core Republican doubts about Mr Romney’s conservative credentials, and overshadowed his key win in Illinois and his endorsement by Republican bigwig Jeb Bush.
But the Ohio Art Company tried to make hay out of Mr Romney’s woes.
The company said it was “happy to see Etch A Sketch, an American classic toy, is DRAWING attention with political candidates as a cultural icon and important piece of our society”.
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