Etch A Sketch Art
March 23, 2012 by staff
Etch A Sketch Art, Pushed to the bottom of the toy box by video games and other high-tech gadgets, Etch A Sketch suddenly is drawing lots of attention, thanks to a gaffe that has shaken up the race for the White House.
Ohio Art Co., maker of the classic baby boomer toy, is sending a big box of Etch A Sketches to the presidential campaigns to say thanks for the publicity and a boost in sales.
It all started when Mitt Romney strategist Eric Fehrnstrom was asked Wednesday about the candidate’s politics now versus next fall, and he likened the campaign to an Etch A Sketch: “You can kind of shake it up and we start all over again.”
Democrats and Republicans alike seized on the remark as evidence Romney is a flip-flopper willing to alter his positions for political gain.
GOP rival Newt Gingrich told voters in Louisiana that “having an Etch A Sketch as your campaign model raises every doubt about where we’re going.”
Rick Santorum brandished an Etch A Sketch and told voters he is a candidate who stands “firmly on the rocks of freedom, not on the sands of an Etch A Sketch toy.” Santorum’s staff also handed out miniature Etch A Sketches to reporters.
While Romney’s opponents hope the remark will erase his momentum and reframe the debate, the biggest winner might be Ohio Art.
Its stock, which trades over the counter, almost tripled Thursday, closing at $9.65, and major stores reported a jump in sales, chairman Bill Killgallon said.
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