Essence Festival 2011
July 1, 2011 by Post Team
Essence Festival 2011, Essence Music Festival officially began the celebration of its 17th year of the black culture and music on Thursday with the traditional sounds of New Orleans itself “Rebirth Brass Band at the helm.
“We feel at home in this city and state,” said Michelle Ebanks, president of Essence Communications Inc., during a press conference inside the Convention Center Ernest N. Morial, where a large number of free activities related to the festival would occur.
Ebanks recalled the crowd on hand for the festival began in 1995. “When the idea of?? Commemorating the 25 anniversary of the magazine with a concert arrived, our then editor Susan L. Taylor, said we should have a party,” said Ebanks. “But she reminded us that we are the Essence. We cannot have a party. We have to be present in the lives of the people of New Orleans, Louisiana.”
And so the idea of??”A party with a purpose” was born. “When we present the possibility, through connections with others, to become your own best,” said Ebanks. “Here is where you can be present in the lives of people and feel at home.”
The festival is expected to welcome more than 400,000 people to the city of the fourth week of July, said Mayor Mitch Landrieu, who joined on stage with Jay Dardenne Lieutenant Governor, who heads the state programs to promote tourism.
“I am still overwhelmed with the essence and scope it has,” said Landrieu. “This partnership is a spectacular opportunity for the city.”
Landrieu said that attendees would have the opportunity to listen to people like Valerie Jarrett, an adviser to the White House as part of the “weekend of transformation.” Also noted that New Orleans is undergoing a transformation “in a city we want to become” As the sixth anniversary of Hurricane Katrina.
During his welcoming remarks, Landrieu Ebanks and surprised the audience with a permanent reminder of the impact of the festival in the city, the appointment of a road near the essence of street Mahalia Jackson Theatre and Congo Square.
“This sign will light the way … and remind everyone that the essence will always be a part of us,” he said.
“Wow!” Ebanks, said after the news. In addition to discussions of empowerment, the festival presented by Coca Cola, will feature nightly concerts by artists such as Usher, Jennifer Hudson, Kanye West, Fantasia, Mary J. Blige and Chaka Khan.
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