Drive4copd |

February 3, 2010 by USA Post 

Drive4copd:National Association of Stock Car Racing, Inc. (NASCAR) in partnership with DRIVE4COPD, multi-year public health initiative to alert the millions of Americans who may be at risk of chronic obstructive pulmonary disease (the disease). This partnership will focus on supporting the efforts of DRIVE4COPD to raise national awareness of this disease in general.

DRIVE4COPD will become public, “the official Heath Initiative” NASCAR – awareness about the disease and provide testing in the NASCAR Nationwide and Sprint Cup Series ™ races. In addition, the benefit will be held DRIVE4COPD the race for the season opening NASCAR Nationwide Series ™ race at Daytona International Speedway. DRIVE4COPD 300 and will be held on Saturday, February 13th (1 ESPN2).

“NASCAR cares about our fans, and we are very proud to partner with DRIVE4COPD”, said Steve Phelps, vice president and chief executive of marketing, NASCAR. “COPD is the fourth leading cause of death in the United States, affecting about 24 million people – half of them undiagnosed. NASCAR fans have a history of being receptive to Walmcharkp in health initiatives, and we believe that we are able to provide the difference in this unique partnership with DRIVE4COPD “.

DRIVE4COPD exclusivity will be with NASCAR to promote health initiatives and to enjoy direct flights to NASCAR fans and a group of fans, event marketing and public relations, research, business to business assets available exclusively on the official partners.

Decade of the biggest events in professional sports, NASCAR will contribute to achieving the goal DRIVE4COPD the screen than a million people this year. As an incentive to participate, and the public will be encouraged to answer five questions to determine whether they are at risk of this disease. Fans may enter to participate in the sweepstakes with a grand prize at the weekend for senior figures in the race for the Coca-Cola Zero Daytona July race and another chance to make a trip to the 2011 Daytona 500.

“As a sport accessible to millions of fans all over the country who are attuned to the messages partner, NASCAR lends an appropriate forum for DRIVE4COPD” said Jim O’Connell, vice president of marketing and international development, NASCAR.

DRIVE4COPD is a “Race for the missing millions”, and the stars – 4 – day cross-country “race” to identify millions of people who may be at risk for this disease and he did not know that. DRIVE4COPD race team is to encourage people to learn more about this disease and see if they or a family member may be at risk. And DRIVE4COPD race team includes: Danica Patrick, who will compete in the NASCAR Series ™ at the national level in 2010 and is the first woman to win a major closed course race cars, along with Emmy-nominated actor Jim Belushi, Olympic gold medalist Bruce Jenner, winner of the Grammy Award country music star Patty Loveless, and the former NFL star Michael Strahan. Each team member is the race to close family members who clashed with a form of chronic obstructive pulmonary disease, which includes chronic bronchitis and emphysema, or both.

Campaign Web site, DRIVE4COPD.COM, contains information about the disease and the campaign DRIVE4COPD. It also has a five-issue full recount or people can send to family members and friends who may be at risk of this disease. Screening results can help people start a dialogue with the health care provider. People can also learn more about this disease through the presence of one of the “Pit Stop” to examine events taking place throughout the year in NASCAR, the most important sporting events, concerts, professional country.

DRIVE4COPD health at the national level is an initiative to bring more awareness to this disease, led by founding sponsor Boehringer Ingelheim pharmaceutical company partnering with organizations, including the institution chronic obstructive pulmonary disease and the American Lung Association. DRIVE4COPD is the official health initiative of NASCAR ®

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