November 22, 2010 by Post Team
Dogfish Head, Craft beer is about to jump into your TV. “Brew Masters,” a new show that follows the Dogfish Head founder Sam Calagione and his team on ananlysis of the beer brewing adventure, is set to make his way on the Discovery Channel at 22 pm on November 21.
The reality series is not the first company Calagione behind the camera – the brewer Delaware has been a subject in the documentary 2009 “beer wars” that followed the Battle of the Dogfish Head and several other boats, or independent The breweries to talk about themselves in a market dominated by powerful multinationals.
Yet the craft beer has made considerable progress since then, with sales rising steadily even as overall beer market has plunged. According Calagione, the value of overall sales are up 7% this year to craft beer, making it a good time for a show like “brewers.”
“This is the only growing niche, and it is more because he [is] really passionate 1600, the Brewers really interesting throughout the country, making dinners beer festivals to share their passion with beer drinkers, “he said.
Although the actual selection of vessels for beer options can seem as dramatic as their alcohol content, Calagione hopes “Brew Master” used a bottle opener for viewers reluctant.
“You do not have to come to this with a background of hrdcre beer geek to appreciate it,” he said. “It demystifies the process of brewing beer to total novices can gain confidence and buy something out of their comfort zone.”
“Brew Masters” will feature more than hops and yeast, however. Episodes find Calagione position in the world for inspiration for its latest offerings, including “Btchs Brew” – a beer in honor of the boundary-pushing album Miles Davis of the same name.
“The stories themselves have to be exciting,” he said. “There must be some way in beer beyond the liquid itself that reminds people what is your inspiration for her.”
With the craft beer scene bubbles up, even with Los Angeles culture ccktail infusion brewers, bars and festivals in recent years, Calagione and “Brew Masters’ could be just the top-off of the niche needs.
“As ambassadors go, he has what you need,” said Jason Bernstein, co-owner of Los Angeles art centered Cafe Golden State. “He is charming and charismatic and highlights a great deal. The fact that beer is excellent, too.”
For viewers thirsty for more beer on the screen, one can only hope the ratings are good.
“Brew Masters’ first to 22 hours on Nov. 21 on Discovery Channel.
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