Direct Selling Association

July 11, 2011 by staff 

Direct Selling AssociationDirect Selling Association, Direct selling has been a benefit for people on the recession Direct selling has become a way that some people have survived economically in a faltering economy. For some people, direct selling has allowed them to keep their homes and continue to generate income. As the nation’s unemployment has risen to 9.1 percent, some unemployed and some older people who have lost retirement income have gone to direct marketing as a way to support themselves and their families. Craig Lapp from southern California was used in the construction industry in 2007 as a truck driver, but when home sales fell, was released from his work. With no other options, he began working with his wife in their Isagenix business to bring part-time income, a business that earns more than six figures a year now. Now 57 years old, sharing with the U.S. Today “was our ‘Plan B’, which became our ‘Plan A’.”

Direct selling is recession proof
Neil Offen, president of the Direct Selling Association, said the direct selling industry, “We are recession-resistant in the sense that more people come to us during difficult economic times for extra income or replace a post lost work. ” The prolonged recession has acted as a tool to direct marketers have used for recruitment purposes. The major direct selling companies such as makeup and clothing giant, Avon, and Silpada Designs, a jewelry maker, are encouraging their sales consultants to inform people that direct selling is a tool that can be used to maintain the income they produce even when the economy is doing badly.

Direct Sales Companies offer an opportunity
According to Geralyn Breig, vice president of Avon, “… our direct sales opportunity is really the No. 1 product that we have to sell.” Elizabeth Leyba agrees. In 2008, he had his hours cut at work and wanted to find a way to generate additional income to compensate for lost wages. Now 41 and living in Munster, Indiana, U.S. told today you have a desire to work in your Avon business full time sometime in the future, saying, “Although there is a recession, even though the economy is bad, my business has continued to grow “. Direct selling has worked well for her.

Direct sales continue to grow in popularity
In today’s article, he learned that direct selling is a form that people can overcome slow economic growth. People do not have to rely on a traditional job longer. You can choose self-employment in direct sales and create additional revenue. Self-employment through direct selling is a legitimate work that people can do to earn income part time or full time. According to the Direct Sellers Association, there were approximately 15 million direct sellers in 2007, and approximately 16.1 million in 2011. The industry continues to grow, even in tough economic times. Some people respond to economic problems by being proactive and become direct sellers.

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