August 25, 2010 by Post Team 

Digg, It’s finally here. Digg, the site of exchange of social networking which has seen its once meteoric rise to the level of popularity as the years past, has relaunched today in his attempt to rise to greater heights – with an additional focus on making the best site for publishers and users. Digg v4 will be deployed over the next few hours, and brings some important changes that could completely change the dynamics of the site. A lot of invitations have been distributed in the past two months, and we published an exclusive preview in May, but for most people this will be the first time I’ve experienced “New Digg ‘for themselves.

The biggest change to come in v4 Digg is the greater emphasis on social. When you register for the first time, you can walk through a stream start inviting others to follow both lists a series curated by Digg and their friends on their Facebook accounts, Twitter and Google (which can easily connect with). Once done, you get to the real meat of Digg. Which, as is the case, is much like the old Digg.

Like Digg are comfortable, you’ll see a sequence of recent stories filling most of the page, with ten most important news in a sidebar to the right. But there is one fundamental difference: each of these stories has been Dugg by one of your friends (or sponsored by an advertiser). Similarly, the stories on the right side of the display represent the stories that have been dugg by friends on the last day or so.

But fear not, Digg fans – the Digg‘ve come to know and love remains easily accessible at the top of the page through the “Top News”. Clicking this tab will make the transition to a version of Digg that is much more like the current version, with recent news and news Top exposed in all of Digg.

Other changes include the link submission process, which is much easier than it used to be. Before now, if you wanted to put a link to Digg, had to take a picture and description to go along with it. However, they are automatically added in the same way they are when you add a link to Facebook.

Of course, there is still a big question: Will it work? At this point I am skeptical, but it will not be clear for some time. For this to lead to a recurrence Digg needs, user behavior will change, especially among casual users. The site has long been dominated by users who represent many of the stories hit the homepage – there are now much more emphasis on what your friends have shared. Which means, of course, that friends are actually sharing things on Digg, which is not a fact at this time. That said, you can follow celebrities and publisher accounts as the right to TechCrunch Digg profile here to help give substance to their news feed.

This release has been a long time coming – it was supposed to launch in 2009. In April, Digg founder Kevin Rose took charge as CEO in place of Jay Adelson – when we were hearing that he was dissatisfied with the progress of the New Digg, which had been long overdue.

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