David Beckham Underwear Super Bowl
January 31, 2012 by staff
David Beckham Underwear Super Bowl, The soccer star David Beckham will introduce a line of underwear for H&M in a revealing commercial to run during Super Bowl XLVI.
When word got out that the soccer star David Beckham would appear in a Super Bowl commercial for the H&M retail chain, selling a new line of underwear named after him, the speculation began: just how revealing would the spot be, given that it is to appear on a broadcast network (NBC) in prime time?
Well, as it turns out, the answer is: pretty revealing, although by no means will Becks, as Mr. Beckham is known, present viewers with the full monty.
With its swooping camera work, and its tour of Mr. Beckham’s many tattoos, the ad will serve up the kind of prime beefcake that is usually absent from the Super Bowl, although the game is typically the most-watched show of the year by women as well as men.
In most years, more women watch the Super Bowl than watch the Academy Awards, which is often described on Madison Avenue as “the Super Bowl for women.” Even so, there are always more commercials during the game with sxy, undressed women – like the annual parade of “Go Daddy Girls” in spots for GoDaddy.com – than with hunky men.
The Beckham commercial, scheduled to appear during the second quarter of Super Bowl XLVI this Sunday, has him modeling an underwear line, called David Beckham Bodywear, that includes a pair of trunks for $14.95.
In the commercial, he preens, poses, flexes and, at the end, wears a smile and the H&M underwear.
H&M plans to make the commercial available for a preview on Monday morning on its YouTube channel, at youtube.com/hm.
“We understand the dual audience of the Super Bowl,” said Steve Lubomski, marketing director for North America at H&M in New York. “It’s watched by women and men.”
“Men are going to like the product,” he added, “and women are really going to like the spot.” (So, too, one would hazard a guess, will many of the gay men who watch the Super Bowl.)
The contents of the commercial passed muster with NBC, Mr. Lubomski said, as well as with the National Football League. (The league has veto power over spots that run during the Super Bowl.)
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