David Beckham Super Bowl Commercial
February 6, 2012 by staff
David Beckham Super Bowl Commercial, David Beckham stars in the £2million H&M ad (Picture: H&M), In the raunchy commercial for the high street brand, he poses in his underwear to the soundtrack of The Animals’ Don’t Let Me Be Misunderstood.
The camera pans across the star’s toned body taking in his various tattoos with a cheeky close-up of his crotch to show the ‘David Beckham Bodywear’ label.
He said of the range: ‘My design team and I spent 18 months developing the collection.
David Beckham shows off his tattoos (Picture: H&M)
‘It’s been a fantastic collaborative experience, and I’m very happy with the end result.’
Becks was in London to launch the new collection last week with the Bodywear range available now in 1,800 stores.
Steve Lubomski, H&M’s North American director of marketing, said: ‘We’re thrilled with this campaign and excited to captivate viewers’ attention during the Super Bowl, the biggest stage in the world to unveil our ad campaign.
David Beckham’s new Bodywear range is available now in H&M stores (Picture: H&M)
‘David Beckham is a true style icon and one of the most decorated soccer players of all time.’
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