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Dakota Fanning Age

November 9, 2011 by staff 

Dakota Fanning Age, A provocative ad campaign for Marc Jacobs perfume featuring 17-year-old Dakota Fanning, the US actor who has starred in films including War of the Worlds and Charlotte’s Web, has been banned following accusations that it sexualised children.

The magazine campaign, which featured in the London Evening Standard’s ES Magazine and Sunday Times Style magazine, featured Fanning wearing a short skirt and holding a bottle of Marc Jacobs perfume in what the advertising regulator deemed a “sexually provocative” position between her legs.

The Advertising Standards Authority received four complaints from that the ad was offensive and irresponsible because it portrayed the young model in a “sexualised manner”.

The press ad ran with the strapline “Oh, Lola!”, the name of the perfume, which is produced and distributed by Coty UK.

Coty UK, ES Magazine and the Sunday Times Style magazine said they had not received any complaints about the campaign.

Coty said that most readers of the titles would be over 25 years of age – the target age for the perfume – and the type of picture was “similar to many other edgy images in those magazines”.

The ASA said that the way the perfume bottle rested in Fanning’s lap was “sexually provocative” and considered that the actress actually looked to be under the age of 16.

“We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality,” the ASA said.

“Because of that, along with her appearance, we considered the ad could be seen to sexualise a child. We therefore concluded that the ad was irresponsible and was likely to cause serious offence.”

The ASA banned the ad in its first ruling since a Downing Street summit in early October attended by senior executives from from the media and retail industry – including broadcasters, magazine editors, trade bodies and advertisers – who updated the prime minister about cracking down on the “sexualisation” of TV programmes, advertising and products that may be inappropriate for children.

At the same time the ASA published new guidance to advertisers to advertisers and agencies tightening sexual imagery in outdoor advertising campaigns.

The ruling is the first since David Cameron held a summit at Downing Street in early October with senior executives from from the media and retail industry – including broadcasters, magazine editors, trade bodies and advertisers – to hear updates on cracking down on the “sexualisation” of TV programmes, advertising and products that may be inappropriate for children.

At the same time, the ASA published new guidance to advertisers to advertisers and agencies tightening sexual imagery in outdoor advertising campaigns.

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