Coca Cola White Cans
December 2, 2011 by staff
Coca Cola White Cans, Who knew a simple color change could incite such fury? Coca-Cola released cans colored white for the holiday season. The cans had red lettering and images of polar bears. This year’s design matches symbols from the World Wildlife Fund, highlighting the threat of global warming on polar bears. Coke is contributing $3 million to conversation efforts.
“The white can resonated with us because it was bold, attention-grabbing” and “reinforced” the campaign theme, said Scott Williamson, a spokesman for Coca-Cola.
All seems well and good, right? Not so fast. Once the holiday cans were released, customers immediately took to online forums to voice their outrage at the change. The main issue? Drinkers thought they had purchased Diet Coke, since the white looked too similar to the silver Diet Coke can.
“I purchased three six-packs because I thought they were diet,” Gail O’Donnell of Danvers, Massachusetts, told ABC News.
“I drank one and wondered why it tasted so good. I didn’t look at the can. … I am a diabetic and can only drink diet sodas. They need to make it so it is not confused.”
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