December 9, 2011 by staff
Coca-cola Formula, US soft drinks giant Coca-Cola is for the first time putting the secret formula for its signature beverage on display – but visitors to an Atlanta museum will only see the metal box it’s kept in.
The box, which had not left a vault in an Atlanta bank since 1925, has been transferred to a new exhibit at the World of Coca-Cola museum in the southern US city, home to the company’s headquarters.
“This is a special day in Coca-Cola history, and the perfect culmination to our 125th anniversary celebrations this year,” chief executive Muhtar Kent said in a statement Thursday.
Coca-Cola “has always gone to great lengths to protect it and now by safeguarding it at the World of Coca-Cola, we can share its legendary legacy with people around the world,” added Phil Mooney, director of archives.
After the invention of Coca-Cola in 1886 by Atlanta pharmacist John S. Pemberton, the formula was a closely guarded secret, only known by a few people and never written down.
But in 1919, in order to secure a bank loan, then owner Ernest Woodruff provided the written formula as collateral.
It was placed in a New York bank vault until the loan was paid off in 1925.
Woodruff then reclaimed the written formula and secured it at the Trust Company Bank, now SunTrust.
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