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Coastal Contacts

January 28, 2011 by staff 

Coastal Contacts, Coastal Contacts Inc. (TSX: COA) (Stockholm: COA) announced today that the Company generated record orders for glasses more than 1.6 million in one week, from January 18-24, 2011. Total number of units ordered for the period was about 23,000 pairs of glasses.

“We are very encouraged by the sale request of coastline known in our class of glasses growing,” said Steve Wallace, Coastal Contacts, vice president of sales in North America. “Coastal is ideally positioned to take advantage of this opportunity as we continue to build our infrastructure leading industry that combines quality, timely delivery and value. The customer response is very strong, and we are determined to ensure the best service experience to customers in the glasses online channel. ”

The executives sold the most during the week were:

Kam Dhillon 3017 purple

Derek Black Cardigan 7002

Joseph Marc 4037 Black

Nike 7008 Pilgrim

Guess 1598 Black

Three of the top five executives of the sale during the week were the coastal areas in private label home, reflecting its ability to develop and sunglasses with brands of a wide clientele.

Orders is a non-GAAP measure defined as orders placed by customers in the period through our website or our call centers. The closest GAAP measure, sales, orders differ depending on the sales orders that have shipped, net of cancellations, returns and exchanges. Coastal Command is said that the Company believes that investors can use this figure to make more informed investment decisions about the Company. Orders is a non-GAAP measure has no standardized meaning prescribed by Canadian GAAP, is unlikely to be comparable to similar measures presented by other companies and should be considered in addition to, not as a substitute, sales and other measures of financial performance presented in accordance with GAAP.

About Coastal Contacts:

Coastal Contacts Inc. is the world leader in direct to consumer vision products company which designs, produces and distributes a diversified offering of eyeglasses and contact lenses. Unique combination of coastal areas of private label products represent quality, value and above all, service. Coastal sells into more than 150 countries through proprietary web properties, which reflect consumer preferences and growing, target market. As new markets for eyeglasses and contact lenses evolve, the coastline is well positioned to become the distributor of consumer products vision of choice because of its compelling value proposition combining value and service. A leader in many of its markets, coastal areas is progressing rapidly towards its goal of becoming the “World’s Optical Store”.

Forward Looking Statements

All statements in this news release, other than statements of historical facts, are forward-looking statements. The words “may,” “should,” “may,” “will,” “intend,” “plans,” “anticipates,” “believe,” “estimate,” “expect,” “goal, “” target, “” should, “” likely, “” potential, “” continue, “” project, “” anticipate “,” outlook “and similar expressions are generally intended to identify forward-looking statements.

The forward-looking statements are based on then current expectations, beliefs, assumptions, estimates and projections about our business and industry and markets in which we operate. The forward-looking statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict.

Persons reading this news release are cautioned that forward-looking statements or information are only predictions and that our actual future results or performance may differ materially due to a number of factors. It should also be made to the section entitled “Risk Factors” contained in our latest annual report on Form Information Statement dated January 29, 2010 and the NASDAQ OMX Stockholm listing prospectus dated October 14, 2009, as filed on SEDAR and with the Swedish Financial Supervisory Authority, for a detailed description of risks and uncertainties associated with our company. These risks, as well as others, could cause actual results and events to vary significantly. Accordingly, readers should not place undue reliance on forward-looking information, which are qualified in their entirety by this cautionary statement. These statements are made as of the date of this news release and we expressly disclaim any intent or obligation to update these forward-looking statements, unless we expressly state otherwise and except as required by applicable law.

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