Christmas Gift Registry
December 18, 2011 by staff
Christmas Gift Registry, Say your mom, or best friend, or spouse has made it perfectly clear what they’d like in a holiday gift. Better think twice before going off the script and buying something else you have a gut feeling they’ll just love. Studies show that people are happier, and more appreciative, when they receive gifts that they’d explicitly requested. In other words, if there are lots of surprises under the tree on Christmas morning, that’s probably not a good thing.
In a New York Times story accompanying the paper’s holiday gift guide, a study is highlighted written by a pair of business school professors called “Give Them What They Want: The Benefits of Explicitness in Gift-Exchange,” which makes a strong case against the surprise, out-of-left-field gift.
According to the research, gift givers assume that recipients are equally appreciative of presents that are “both solicited and unsolicited.” Unfortunately, the givers are wrong. In five different studies, giftees were consistently more appreciative when receiving something they’d asked for.
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