Chelsea Liverpool Live
February 6, 2011 by Post Team
Chelsea Liverpool Live, (AFP) – A pub landlady takes the power of the English Premier League (EPL) over the monopoly on broadcasting the games live, in a clash that could revolutionize European football.
Forget the result of major confrontation this weekend between Chelsea and Liverpool this battle could send shock waves through the multi-billion dollar broadcast rights for the football industry.
For many football was too swollen and this issue could bring crashing back to earth.
The Blue & White Red pub in the district of Southsea in Portsmouth on the south coast of England is at the corner of two streets.
This is a short walk away from Fratton Park, home of 2008 FA Cup winners Portsmouth.
Curtains on the window, a dartboard on the wall and, of course, the big screen: it could be any city pub in Britain.
However, the battle that could decide the future of football on pay TV across the European Union could be determined from within its walls.
When Karen Murphy took the pub in 2004, she canceled the broadcast license EPL matches live with British satellite broadcaster BSkyB and signed with the Greek New service instead.
“. New I bought for about £ 800 ($ 1,300, 950 euros) for one year Sky was about 7000 pounds per year: a big difference,” she told AFP.
However, the all-powerful EPL, which sold the rights to show live matches from BSkyB and is by far the richest football league in the world, with major television agreements, not happy.
Murphy was sued and had to pay nearly £ 8,000 in fines and costs.
However, she decided to continue the fight.
“If you want to buy a car, you can go to any type of garage. I, as a publican, I can go to a garage Sky and I have to pay 10 times the price,” she said.
“I do not think these people business can dictate to me what I pay.”
She took her case to the Luxembourg-based European Court of Justice (ECJ), the highest court of the EU to 27 countries.
And on Thursday, it marked the first in the David and Goliath match, when the Court of Justice Advocate General Juliane Kokott said that it believes “the territorial exclusivity agreements on the transfer of football are contrary Community law “.
If her opinion is confirmed by the judges of the ECJ, it could trigger a “revolution” in European football, “said Frank Dunne, ananlyst at TV Sports Markets, a newsletter specializing in the field of televised sport.
“Publicans in the United Kingdom will be able to choose the services they want to show Premier League football. They can choose one Greek, one Italian, one French, “he told AFP.
“Given that many subscription services in Europe are much cheaper than Sky Sports, probably a large number of pubs and clubs to cancel their subscription. This would have an economic impact on Sky and of course the Premiership. ”
If the ECJ judges follow the advice of Advocate General, the Premier League can no longer be able to sell the country for broadcasting rights by country.
The latest Premier League TV contract by three years, which expires next season, put in £ 3,500,000,000 pounds, of which foreign broadcasters paid 1.4 billion.
“If you can not divide Europe into different markets, so you’re forced to sell en bloc will they get the same bonus they get now?” Dunne asked.
In a statement, the Premier League said it was considering advice Kokott.
“Our initial view is that it is not compatible with the existing body of European case law and would prejudice the interests of broadcasters and viewers in the Premier League football across the EU,” he said.
“If the European Commission wants to create a model of pan-European license for sports, movies and music, then it must go through the normal process of consultation and legislation to amend the law rather than trying to force through changes legislation by the courts.
“The Court of Justice is there to enforce the law, not change it.”
Nevertheless, the board had to jump the plugs Red, White & Blue.
“I’m very happy,” said Murphy. “It was an opinion and we still have to wait and say on the decision. But this is the first real step toward victory. ”
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