September 1, 2011 by staff
Cheesecake Factory, September marks the month in Hunger and The Cheesecake Factory Action today announced its continued support of Feeding America, the leading national charity hunger relief. For every piece of cheesecake new bar Hershey ® ‘s chocolate sold from September 1, 2011 through August 2012, The Cheesecake Factory will donate 0.25 to support the initiatives of the organization to raise funds and supplies network for local food banks.
To start feeding American Hunger Action Month, The Cheesecake Factory prepares and serves lunch this afternoon more than 300 low-income individuals and families in the Maywood Activity Center in East Los Angeles. Actor Wilmer Valderrama of “Awake” by NBC, actress Ali Landry “Club Hollywood moms”, “television and movie star Eliza Dushku, and Grammy-winning artist Monica showed their support for The Cheesecake Factory to help serve lunch power in support of America and the Los Angeles Regional Food Bank.
“The Cheesecake Factory has been an enthusiastic member of Feeding America,” said Vicki Escarra, president and CEO of Feeding America. “Year after year, we value your support and financial support inspired initiatives that help support our local food banks and reduce hunger in America.”
The Cheesecake Factory is committed to supporting Feeding America, donating the equivalent of at least 4 million meals through revenues from each slice of cheesecake Hershey ® ‘s chocolate bar sold during the next year. The Cheesecake Factory has donated more than 2.1 million and Feeding America in the last three years, equivalent to approximately 14.7 million meals.
“We are honored to continue supporting Feeding America,” said David Overton, founder of The Cheesecake Factory. “We understand that hunger remains a serious problem for many Americans, and we are delighted to provide financial support to Feeding America through the sale of cheese our new Hershey ® ‘s chocolate bar.”
The Hershey ® ‘s Bar Cheesecake debuted at The Cheesecake Factory restaurants around the country on 30 July, and typical layers of chocolate cheesecake, chocolate ganache cake moist, covered with a creamy chocolate frosting chocolate chips.
Video footage and photos of the event will be available at 5:00 pm PDT by GettyImages and WireImage in http://www.epklink.com/thecheesecakefactoryfeedingamerica.
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