CBS Sports March Madness
March 16, 2012 by staff
CBS Sports March Madness, For March Madness fans who are glued to every moment of the 2012 NCAA Division I Men’s Basketball Championship®, obsessed with their brackets and with cheering on their teams to victory or defeat, Coke Zero has the perfect solution for enjoying everything. Starting Selection Sundayâ„¢ through the NCAA Men’s Final Four, the Coke Zero Watch & Score game will reward fans with thousands of prizes when they catch the live televised or live streamed broadcast of the 2012 NCAA Division I Men’s Basketball tournament.
“Coke Zero is rewarding fans with the unexpected and engaging them in exciting ways through multiple screens and channels throughout March Madness”
When fans tune into the 2012 NCAA Division I Men’s Basketball Championship on TBS, CBS, TNT, truTV, and via March Madness Live, they will be prompted to look for Coke Zero alerts and keywords during the broadcasts to text in for a chance to instantly win impressive prizes including trips to the 2012 NCAA Men’s Final Four and the 2013 NCAA Men’s Final Four, roster spots at an Ultimate Basketball Fantasy Camp with legendary college basketball head coaches and home entertainment system makeovers.
“Coke Zero is rewarding fans with the unexpected and engaging them in exciting ways through multiple screens and channels throughout March Madness,” said Stuart Kronauge senior vice president of marketing, Sparkling business, Coca-Cola North America. “With highly interactive games and great prizing Coke Zero will be everywhere the fans are– from retail to dining to broadcast and digital, giving fans multiple ways to enjoy more madness.”
My Coke Rewards members have yet another chance to win by playing the Coke Zero Bracket Game. Starting today, fans can gain unique codes from Coke Zero products, specially-marked promotional cups, and from playing the Watch & Score Instant Win Game to enter through their My Coke Rewards account at www.enjoymoremadness.com. With each code entry fans receive the opportunity to pick a team that they believe will advance to the next round in the NCAA Division I Men’s Basketball Championship. For each round, all of the fans who correctly pick a team that advances to the next round in the NCAA Men’s Basketball Championship tournament will be entered into a drawing with a chance to win a variety of prizes that will be awarded during the tournament such as 2012 and 2013 NCAA Men’s Final Four trips, CAAShop online gift cards, an entertainment system makeover, music downloads, and other prizes.
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