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Burger King Fries

November 30, 2011 by staff 

Burger King Fries, Burger King said it plans to roll out new-and-improved French fries next week, raising the ante in an ongoing battle of upgraded menu items within the quick-service industry.

In what marks the first reformulation of its fries since 1998, Burger King said the new version is fluffier, with better potato flavor on the inside and “crispy, golden-brown deliciousness” on the outside.

The new fries will be in about 7,000 Burger King restaurants across North America by Dec. 5, the company said. To help promote the debut, the chain is planning to offer a free small value portion of fries to customers on Dec. 16, with no purchase necessary.

The new fries are the latest in a series of upgrades at Miami-based Burger King, which was acquired by private investment firm 3G Capital in October 2010.

In recent months, Burger King has added new soft-serve ice cream and desserts, for example, and a new premium Chef’s Choice burger.

“With the launch of our new fries, the home of America’s favorite burger now has the best fries in the business,” Leo Leon, Burger King Corp.’s vice president, global innovation, said in a statement. “At Burger King, we constantly strive to make every item on our menu the best it can be. We believe our new fries are the latest example of our commitment to quality and innovation, and we invite everyone to visit our restaurants and taste the difference.”

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