Bruno Senna Models
November 1, 2011 by staff
And as the former Brazilian three-time world champion was also a hit with the ladies, Bruno looks set to follow the same steps. In his spare time, Bruno has taken to modeling, the launch of the new Autumn / Winter 2011 campaign for the original Lotus.
The driver has a special relationship with the Lotus brand – which goes beyond the usual dynamic.
Bruno and Ayrton, whose life was tragically after an accident in 1994 in the San Marino Grand Prix, have led to the iconic British sports car company.
Bruno also uses a modified version of his uncles Lotus helmet when racing – a moving tribute to the icon.
The 28-year-old said: “It’s great to be part of history for a long time between my family and Lotus, and I am honored to be the face of the new collection Fall / Winter, Lotus has always been about style cutting-edge performance and I can identify with the brand, as I like to wear clothing and luxury accessories love. ”
Aimed at car enthusiasts and discerning shoppers, the campaign has seen Bruno key models in the collection.
The pieces include a leather jacket, costumes inspired by the 1970 drivers, the marine layer so padded leather and fleece.
Fundamentals of luxury including a traditional rain coat, cashmere blend v-neck and cardigans, cotton pants and shirts simple and perfectly executed pole.
As a child, Bruno raced go-karts against Ayrton on the family farm where he first saw the potential of his nephew.
In 1993, Ayrton said: “If you think I’m fast, just wait until you see my nephew Bruno.”
Bruno made his debut in Formula One in 2010, driving for Hispania Racing. In August, he replaced Nick Heidfeld as Lotus Renault GP driver.
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