Brick-and-mortar Store

February 8, 2012 by staff 

Brick-and-mortar Store, Rumor has it that the largest online retailer, Inc., will be opening brick and mortar retail stores to offer products that may benefit from hands-on interaction with shoppers.

According to this article from Reuters,anlysts said the move may be inspired by the success of Apple Inc, which has hundreds of its own glitzy stores to show off iPhones, iPads and other gadgets and accessories.

At a conference in late 2011 run by the National Association of Real Estate Investment Trusts, some industry players hinted that Amazon might launch a retail store presence like Apple to let consumers test its gadgets, according to Cowen & Co.anlyst Jim Friedland.

In coming months, Amazon plans to open a physical store in its hometown of Seattle to do just that: showcase and sell its growing line of gadgets, including the Kindle Fire tablet, according to industry blog Good E-Reader.

“The primary goal of the test is to determine if a physical retail presence can accelerate sales of Kindle devices and follow-on consumption of digital content at an attractive return on invested capital,” Friedland wrote in a note to investors on Monday. An Amazon spokeswoman declined to comment.

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