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Breastfeeding Flash Mobs

December 29, 2011 by staff 

Breastfeeding Flash MobsBreastfeeding Flash Mobs, An in-your-face effort by thousands of moms fought for women’s right to breastfeed in public. Armed with their babies, groups of breastfeeding moms held “nurse-ins” inside Target stores across the country.

The flash mobs were planned in 35 states after women heard about a mother in Texas named Michelle Hickman. Hickman said she was trying to get her Christmas shopping done last month when she began feeding her fussy and hungry son inside a Target store in Webster, Texas.

Hickman said eight Target employees asked her to finish nursing her infant in a fitting room. When she refused, Hickman said they harassed her and made her feel intensely uncomfortable.

Instead of just going home embarrassed and frustrated, Hickman shared her story and created a Facebook page. That page now has 6,500 members.

Forty-five states have laws that specifically allow women to breastfeed in any public or private location, including Texas and California.

“We continually educate our team members in stores across the country on store policies to ensure all guests have a great experience,” Target wrote in a company statement. “Target has been in touch with the store to ensure all team members are aware of our breastfeeding policy. Target is proud to support all mothers who breastfeed year-round.”

Hickman is now calling for a national law to protect women’s rights to breastfeed in public.

KSBW asked its Facebook fans if women should be allowed to breastfeed a baby in public.

“If they are discrete about it. Use a blanket, have some class. Don’t just hang it out there!” Jenny Angier wrote.

“Yes of course! How else do you feed your baby. Babies eat on demand and the breast is natural. That’s why we have breasts in the first place,” Lala Acosta said.

“There’s a specific law regarding breastfeeding. California Civil Code, section 43.3, allows a mother to breastfeed her child in any location, public or private, except the private home or residence of another, where the mother and the child are otherwise authorized to be present. It was passed in 1997,” wrote Alan Jump.

“I sure as heck breast fed my daughter anywhere and anytime. I remember a man telling me to cover her up, and I asked him if he covers up when he eats :) He smiled,” Lynette Garcia Jaquez wrote.

“As long as your ‘baby’ is not 10 years old,” Monica Munoz said.

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