Borders Book Stores

July 22, 2011 by USA Post 

Borders Book StoresBorders Book Stores, Sometimes you really do not like being right. February at a two-part series of patches of Geneva on the borders of the first round of library closures, predicted the rest of the chain would close within two years. Even thought it was only six months!  Reuters reported that, due to lack of interest from possible buyers, Borders had canceled an auction instead of selling its remaining inventory of the liquidators. That means more than 400 stores and 11,000 employees disappear join the ranks of the unemployed at a time when jobs are not easy to get.

Also according to Reuters, “less than 50″ sites can be picked up by Borders’ Books-A-Million, “which counts as the third largest U.S. chain bookseller.

Of course, San Carlos and Borders stores in Bolingbrook and gone, and now the Oak Park, Naperville, Wheaton, Oak Brook, Schaumburg, Geneva LaGrange and locations will follow soon.

Beginning Thursday, the Tribune and other media reported that the borders can go ahead with the auction hoping to attract a buyer last minute, but other than Barnes & Noble, whose stores and cover the same markets, an unlikely scenario.

The first time I moved to Geneva 12 years ago, our borders was so busy that I often mutter about the long lines of cash to myself. So how does a company go from a small independent bookstore Ann Arbor 1971, the chain that pioneered the “supermarket” concept that has gone on a little more than a decade after the vertex?

I know what you think. Amazon! But the Internet did not kill borders. Then it must be the economy, you say? No!

Injuries Boundaries’ self-inflicted.

In the columns of previous patches, said the nature of instant gratification of brick and mortar stores was a great advantage that the borders were thrown by slashing staff and inventory.

While those were not the best business decisions, was merely the last nail in the coffin of the chain. What killed the borders is what has killed so many companies that reached the summit before them-the right.

And by right I mean the belief that their mere existence is enough for people to walk into your store. You can see that the mentality of some of the best free agents in baseball. Once the Cubs outfielder Alfonso Soriano and the White Sox ‘Adam Dunn has its massive contracts, statistics became an immediate reduction and strong.

We human beings tend to harbor fragile fantasy that when our boat finally arrives, our best efforts no longer necessary. In fact, “what” is one of the most dangerous things that can happen to a human being? And when the disease infects an organization, is even worse.

During the initial closing of borders, a columnist for Tribune lamented the death of her store in Tinley Park. She was described as part of a group of petitioners urged the borders to build in this city. She also believes that the borders betrayed by the closure of the site.

The only people Borders’ Muck-a-mucks betrayed their employees and are themselves.

The problem starts when you are so successful that customers literally beg for the grace of your presence. That can be a heady thing, but exactly when it begins to believe in your business model is foolproof, it opens the door for the kind of karma that makes lesser men tremble.

The “unsinkable” Titanic was not. Good or bad, not to put too much stock in their own press. Once you think you’re invulnerable, bad business decisions become inevitable.

The best example of this phenomenon was complete disregard upstart Borders Amazon. They were the ones who rejected the giant network from the beginning, but were those who could least afford it.

Instead of rethinking its own brand on the Internet, Borders was so dismissive of new technology, they sent their customers online through Amazon! The day I made that decision was the day Borders decided to leave the business. It only took a couple of years to finally catch up.

Not only did the brain trust Borders network miss the boat, but also they gave what became his fiercest rival some much-needed credibility.

Then adds that mistake with the lack of recognition and the fight against discounters. Around the turn of the century, the borders do not really discount books and CDs. That worked when they were the only game in town, but despite that instigated the mentality of big-box, never seemed to realize that supermarkets and selling prices go together like peanut butter and liver.

Never saw the explosion of digital media. Since the demise of the CD to the rise of the Kindle, never missed an opportunity to miss an opportunity.

Eventually borders started the discount, which offers memberships (which I never liked) and came up with a digital readout of lower, but it was too late. At that time, people like me had left the “custom” shopping across borders.

There is a brick and mortar market for books. The mere existence of the books-A-Million shows. I’m no fan of the Kindle, the digital material is too expensive, and you cannot resell an e-book. But the boundaries, that initial success was due in part to the adaptation of store inventory in your community, could not find a way to exploit that market.

And now they’re gone. The fact that I had predicted his death makes me happy, because it had to happen. We do not need more lines of unemployment.

Dear reader, if you take nothing away from my articles, please remembers: The right kills. And that’s what killed Borders.

The moment you start believing that you cannot stop it already has.

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