August 15, 2010 by USA Post
Bob Evans, Bob Evans, the owner and operator of Bob Evans and Mimi’s Cafe restaurants, recently hosted the Multicultural Foodservice and Hospitality Association Diversity Network Event “Navigating the Corporate Landscape: Personal Brand Marketing in a multicultural world.” Over 125 attendees learned how all people regardless of gender or race can use the common principles of brand management to effectively sell themselves.
Bob Evans & Steve Davis President and CEO of Columbus Mayor Michael Coleman began the program with some opening remarks and welcomed the keynote speaker, Dr. Roberto Rodriguez, a noted expert who writes about the diversity of Leadership “column in Diversity Executive Magazine and has published over 50 articles on various topics of diversity and human resources.
Dr. Rodriguez explained the strength of diversity and how to leverage their personal brand. It was followed by a panel discussion led by industry leaders MFHA corporate member companies including Bob Evans, Wendy’s, White Castle, and Red Roof Inn.
Attendees learned what a personal brand is and why it is essential to professional success and how to market yourself through proven strategies of brand management. Dr. Rodriguez gave tips for creating internal “brand loyalty” and the attendees got a plan of action on the use of networks to expand their reach and influence. They also learned to leverage diversity to enhance the uniqueness and relevance in the workplace.
“We are delighted to host this event in collaboration with Bob Evans and offer new opportunities for industry professionals to grow and learn,” says Gerry Fernandez, president of MFHA. “As part of our new strategy more focused, MFHA has been holding seminars for professional development since 2009 and we will offer additional events in the fall.”
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[13/08/2010] The attendees at the “Navigating the Corporate Landscape: Personal Brand Marketing in a Multicultural World” event to learn how to use the common principles of brand management to effectively sell themselves.
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