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Blizzard Entertainment

February 22, 2012 by staff 

Blizzard Entertainment, IC Places, Inc. (otcqb:ICPA) is pleased announce it has retained Julie Thomas Knap as the Company’s Senior Product Placement and Strategic Partnerships Consultant.

In her role, Ms. Knap will negotiate and arrange for in-show paid sponsorships and product placement of major brands in IC Places shows across all distribution platforms. These platforms include on-line, television and private networks.

“This is the next step in our revenue growth plan. Due to a recent agreement, we now have a show distribution footprint in place which will yield over 200 million viewers a month. We currently monetize on-line shows through pre-roll and mid-roll advertisements. In-show product placement and sponsorships will run across all distribution platforms and will create a much larger revenue stream. In the process it will also build greater production value into all our shows,” said Steven Samblis, president of IC Places.

About Julie Thomas Knap

Julie has ten years of experience in securing and cultivating strategic partnerships and alliances, building consumer promotional programs and developing brand integration and placement for entertainment properties. With seven years at Vivendi Games (now Activision Blizzard) and 3 years as a consultant, Julie has proven her strong ability to quickly achieve organizational integration and incorporate new ideas, concepts, methods and technologies.

As a consultant, Julie has worked with movie studios and film production companies such as The Walt Disney Studios, Sony Pictures, DreamWorks Animation and Wunderkind Pictures, as well as video game publishers such as Activision Blizzard and THQ in the areas of Partnership Promotions, Brand Integration and Product Placement.

While at Vivendi Games, Julie directed all In-Game Advertising Partnerships, Consumer Promotions, Alternative Marketing and Consumer Event global activities for the company’s entire portfolio of products across four publishing labels, Blizzard Entertainment, Sierra Entertainment, Sierra Online Games and Vivendi Games Mobile.

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