Bills New Uniforms
June 25, 2011 by staff
Bills New Uniforms, The Bills showed their new songs on Friday night, showing a new look that waiting to leave with a new trend – winning. The uniform is complete with the familiar blue back and white helmet. The buffalo charging brand is also present in uniform. The charging buffalo blue with red trim speed, which has been the most recognizable brand of the club since its inception in 1973, appears in all articles of the bills new uniforms with the exception of socks. Also continue to appear on each side of the hull of Buffalo, but will also make his first appearance in the back of the shirt above the player’s name and on each hip of the pants.
“We listened to our fans,” said CEO Russ Bills Brandon. “We did a lot of research on this is a long process to go through. We just wanted to return to our legendary tradition while we still emphasize our brand.”
“One of the things I always heard was there was really no identification mark on our shirt,” said Senior Vice President of Marketing Letters and Dissemination Marc Honan. “We believe that charging buffalo is perhaps one of the strongest brands in the league and why not incorporate it into the look and we think it looks great on the shirt.”
The bills are just one of three teams in the league to enter your team logo above the nameplate on the back of the shirt to join the Cardinals and Vikings.
A second element in the uniform is new is the presence in the team name shirt under V-neck shirt in the front, where the Bills’ sutured.
“In the last five years have seen a real trend in the league with teams moving towards including whether it is a logo or word mark as part of their makeup shirt,” said Honan.
The white numbers on the blue shirt and blue numbers in the white shirt has always been highlighted in red and continuing with the current edition, but there is a fine blue color scheme outside the red line. The purpose is to make the jersey numbers stand out more prominently on television.
With Reebok as a design partner in the process, there were also some high-tech components for the 2011 jerseys. Player jerseys are made of elastic mesh, a fabric that Reebok offers players sweat and a better range of motion.
“The players shirts are actually much more cool,” said project manager Dave Hojnowski computer law. “That is evolution. The material is stretched a little. It’s a bit more breathable and are trying to get more moisture from the body.”
“The players are excited about the new uniforms,” ??said Brandon. “We’ve been through some testing television in the level of the league and the players have seen from a viewpoint of appearance and performance and have been very excited about it. I think the players will be fired and now we know our fans are very excited. “
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