Big Bang Korea
February 22, 2012 by staff
Big Bang Korea, Coupled with Live Nation, does Big Bang have the key to be the first K-Pop group to breakthrough worldwide?
Global concert agency Live Nation’s general manager in charge of Asia, Mats Brandt, expressed his great expectations for Big Bang’s upcoming World Tour. He recently visited Korea on business and met with OSEN at in Seoul where he discussed BIGBANG. “We will handle BIGBANG’s World Tour the same way we would Lady Gaga’s,” he said.
BIGBANG’s World Tour, “BIGBANG Alive Tour 2012″ will kick-off in the beginning of March and will travel to sixteen countries. YG Entertainment has teamed up with Live Nation to bring the group to the world. This marks the first time that the entertainment company will directly organize a world tour.
“It was in our office four years ago, when I first was introduced to K-Pop. I came to Korea for the first time to investigate the market, during which we realized the potential of South Korean artists. We were skeptical about it as we continued to watch the market for three years. It wasn’t until last year that our confidence in the genre began to grow at a very quick pace. Information is shared throughout the Live Nation global branches and the news on K-Pop drastically increased. We have confirmed the growth potential of K-Pop and of all the artists we have decided to focus on the talents of BIGBANG. BIGBANG has the talent, thus they have the best chance at becoming a global artist. I came to Korea a year ago, and since have started regularly visiting once a month.”
Of all the acts out there what made you choose BIGBANG?
“BIGBANG was the group that we saw as having the greatest ability to not only do a show once or twice, but would be able to sustain an entire world tour across the globe. Their talents as a group were very impressive thus they were judged as the best artists to become the next global star. Soon after we conversed with YG, during which our discussions went well.”
When could the World Tour be viewed as successful?
“First, the reaction of the audience must be good. Whether the audience is made up of a few people, the most important thing is the audience’s satisfaction than just mere numbers. The second important aspect is the review from the industry. Together with YG, we are staging a production, in which the performance is not the only important piece. It would be ideal if together we set a new standard in the global industry.”
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