Belvedere Vodka Ad

March 26, 2012 by staff 

Belvedere Vodka Ad, Belvedere Vodka has apologized after it received strong backlash over an ad that implied sexual assault. The ad, posted to the company’s Facebook and Twitter accounts Friday, featured a grinning man grabbing a terrified-looking woman with the words, “Unlike some people, Belvedere always goes down smoothly.”

According to Forbes, the ad appeared to have been taken down from the company’s social media sites within an hour, but that did little to stem the flow of outrage from online users. Belvedere issued a general apology on Twitter Friday afternoon, which users quickly dismissed for not addressing the issue of sexual assault.

“We apologize to any of our fans who were offended by our recent tweet. We continue to be an advocate of safe and responsible drinking,” the company tweeted.

“@belvederevodka nope. Not ‘sorry we offended you’. Try ‘sorry for our part in promoting rape culture. We will do better’ #apologyfail,” Twitter user @hswindell wrote in response.

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