Barbie Protest

June 8, 2011 by staff 

Barbie ProtestBarbie Protest, Greenpeace said on Wednesday it had evidence that Barbie doll packaging comes from the rainforests of Indonesia, accusing the toy manufacturers like Mattel and Walt Disney Co to contribute to the rapid deforestation of the country. On Tuesday, Greenpeace activists dressed as Ken dolls rappel down the side of the Mattel headquarters near Los Angeles to unfurl a banner saying Barbie packaging contributes to forest destruction.

The massive pink and blue sign on the building outside of Los Angeles Mattel introduced a frown Ken stating: “Barbie is not the date of girls who are in deforestation.” “Barbie is destroying forests and pushing the critically endangered fauna, like tigers to extinction,” Bustos said Maita, head of Greenpeace’s campaign to save the forests in Indonesia, Jakarta.

“Mattel, which makes Barbie, you have to stop packing the world’s most famous toy in the destruction of the forest,” he added.

Greenpeace said its researchers used forensic evidence showed Barbie packaging comes from the rainforests of Indonesia.

Activists also used in the countries’ research, data and track mapping company certificates to show that Mattel, along with other toy companies, including Disney, used containers produced by the Indonesian company Asia Pulp Paper and Paper (APP), which accuses Greenpeace of the destruction of rainforests.

Mattel, the world’s largest toy company by revenue, said in a written statement released to Reuters in Los Angeles who had been in contact with Greenpeace in a variety of problems of paper supply.

It was not immediately clear what percentage of containers of paper from Mattel comes from APP.

In response to Greenpeace, APP said its products meet the legal requirements for all countries, including Indonesia.

“It is our responsibility to comply strictly with these laws, not to satisfy the unreasonable demands and unfounded foreign-based NGO,” the statement added.

“We believe it is irresponsible to play with the emotions of children and their parents to rehash old allegations, discredited to attack the industry of a developing country.”

APP said the product attacked by Greenpeace is 96 percent recycled material. The company has set a goal of 100 percent wood pulp from sustainable plantations by 2015.

Greenpeace said that activities in Los Angeles and Jakarta to mark the start of a global campaign to stop the toy companies that encourage deforestation in Indonesia, where he said government estimates showed a million hectares are being cleared each year.

Indonesia is seen as a key player in combating climate change is under intense international pressure to curb its rapid rate of deforestation and destruction of carbon-rich peatlands.

Indonesia revealed a long list of exemptions to a moratorium of two years from registration in May, a concession to industry lobbying hard plantations in Southeast Asia’s largest economy.

“… Greenpeace is calling on the government of Indonesia to establish stronger measures to protect our last natural forests and peatlands,” said Zulfahmi, Greenpeace Southeast Asia forest campaigner. “This should be followed by a review of existing concessions.”

Last year, the French retail giant Carrefour said it would stop buying certain products of APP citing concerns over environmental sustainability.

APP released an audit showing that destroys the forest allegations were unfounded and invalid.

APP operates under the Sinar Mas, like Sinar Mas Agro Resources & Technology, or SMART, which last year published an independent audit afterGreenpeace claimed the company bulldozed the forests with high conservation value and damaged carbon-rich peatlands

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