Bald Barbie Campaign

January 13, 2012 by staff 

Bald Barbie CampaignBald Barbie Campaign, A new campaign promoting the creation of a “Bald and Beautiful Barbie” has taken Mattel by storm. Fans of the Barbie meant for cancer patients or children of cancer patients are using a Facebook page to promote the idea, arguing that being bald can be beautiful and should be endorsed by Mattel.
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“We would like to see a Beautiful and Bald Barbie made to help young girls who suffer from hair loss due to cancer treatments, alopecia or trichotillomania,” reads a description on the campaign’s Facebook page.

“Also, for young girls who are having trouble coping with their mother’s hair loss from chemo. Many children have some difficulty accepting their mother, sister, aunt, grandparent or friend going from a long-haired to a bald,” the statement continues.

The campaign launched by Jane Binham and Beckie Sypin has become immensely popular in a matter of weeks. The Facebook page has more than 45,000 likes and nearly 5,000 comments.
“When I read the article about Mattel making a one of a kind bald Barbie for Genesis, I though how wonderful that would be, with so many other children dealing with hair loss from chemo, aloepcia or trichotillomania,” Bingham told the Daily Mail.

“I thought we could raise awareness for these conditions. Raise awareness that children get cancer too… It would be a win all around,” she continued.

Bingham has lost her hair in a battle with an incurable form of non-Hodgkin’s lymphoma and she told the Daily Mail that her daughter struggled with her mother’s hair loss.

“It takes an emotional toll on the child,” she said. “I had very long blond hair… She would mimic me and she would try and wrap scarves on her head too.”

The “Bald and Beautiful Barbie” Facebook page shows pictures of young girls who have lost their hair to cancer treatments and offers support on why a Bald Barbie could help young girls cope with the disease. Accessories for the cancer-stricken Barbie could include hats and scarves, just like they do for girls struggling with cancer.

Mashable reports that the page’s administrators have contacted Matell, but the company claims it does not accept unsolicited ideas from outside sources.

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