Backlash Over ‘Disgusting’ Hitler Ad
March 26, 2012 by staff
Backlash Over ‘Disgusting’ Hitler Ad, A new Turkish shampoo commercial featuring video of Adolf Hitler declaring the hair rinse a product for “real men” has been met with formal complaints from the Anti-Defamation League (ADL) and others who say it is deeply offensive.
“We follow with sadness and regret the use of Hitler figure in the Biomen Men Shampoo advertisement, which was brought to the screen in recent days,” the Turkish Jewish Community said in a statement. “It’s totally unacceptable to make use of Hitler, the most striking example of cruelty and savagery. … Using him in an advertisement for whatever reason is an unacceptable situation and could not be accepted by us at all. This is beyond all ethics as well as a huge insult to human rights.”
The ad has been running on Turkish television stations for about a week, AFP reports.
In the ad from shampoo maker “Biomen,” archived video of former Nazi leader Adolf Hitler is played in which he is seen yelling and gesturing wildly with his hands, while a fictional text translates his message across the screen.
“If you are not wearing a woman’s dress, you should not use her shampoo either,” Hitler says in the ad. “Here it is, a real mens’ shampoo, Biomen.” The video then cuts to a picture of the shampoo bottle with the on-screen message, “Real men use Biomen.”
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