Backlash For Lowe’s As Ads Pulled From Muslim Show
December 13, 2011 by staff
The retail giant stopped advertising on TLC’s “All-American Muslim” after a conservative group known as the Florida Family Association complained, saying the program was “propaganda that riskily hides the Islamic agenda’s clear and present danger to American liberties and traditional values.”
The show premiered last month and chronicles the lives of five families from Dearborn, a city with a large Muslim and Arab-American population.
A state senator from Southern California said Sunday he was considering calling for a boycott.
Calling the Lowe’s decision “un-American” and “n*ked religious bigotry,” Sen. Ted Lieu, D-Torrance, told the Associated Press he would also consider legislative action if Lowe’s doesn’t apologize to Muslims and reinstate its ads. The senator sent a letter outlining his complaints to Lowe’s Chief Executive Officer Robert A. Niblock.
“The show is about what it’s like to be a Muslim in America, and it touches on the discrimination they sometimes face. And that kind of discrimination is exactly what’s happening here with Lowe’s,” Lieu said.
The Florida group sent three emails to its members, asking them to petition Lowe’s to pull its advertising. Its website was updated to say that “supporters’ emails to advertisers make a difference.”
The North Carolina-based Lowe’s issued a statement apologizing for having “managed to make some people very unhappy.”
“Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views,” the statement said. “As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance.”
The apology doesn’t go far enough, Lieu said. The senator vowed to look into whether Lowe’s violated any California laws and said he would also consider drafting a senate resolution condemning the company’s actions.
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