Auschwitz Fitness Club
January 7, 2012 by staff
The British gym proprietor has also said he will donate his business income from this weekend to a deserving Holocaust-related charity, the United Arab Emirates-based newspaper The National reported.
“We have contacted a Holocaust charity in the UK, but were told they are privately funded so they are helping us to find a suitable charity we can send the money to,” gym founder Phil Parkinson told the newspaper.
Parkinson said he used the iconic and horrific Auschwitz photo to advertise weight-loss and exercise classes because “it’s like a calorie concentration camp.”
“The idea of the campaign isn’t to upset anybody,” he said. “The way branding works is â€¦ you want people talking about your business. We want them talking about us, but we don’t want people to take offence at it.”
He tweeted an apology on Tuesday, writing, “Apologies for the insane poster campaign that was put up this morning. The creative guy has been told where to go.”
Please feel free to send if you have any questions regarding this post , you can contact on
Disclaimer: The views expressed on this site are that of the authors and not necessarily that of U.S.S.POST.