Arkansas State Fair
October 9, 2010 by Post Team
Arkansas State Fair, Arkansas State Fair will spend most of its revenue from advertising on broadcasters and billboards, despite complaints that he ignores the newspapers in small towns that produce cow costume at the fair, quilts and creams.
Fair officials said Tuesday they have decided to focus on advertising central Arkansas, where most state residents live. As county and regional fairs to improve, they feel the need to travel long distances to a state just for the fun and fantastic fried foods no longer exists, unless a family is eligible to show their livestock, handicrafts or homemade food.
“The days of people driving three hours at the State Fair are no longer there,” said Gary Heathcott, director of Heathcott Associates advertising agency in the fair.
Arkansas Press Association says its members should discard most press releases from the State Fair, calling them free publicity. He said the trade fair and advertising budget of 200,000 and should be spent in Arkansas, Little Rock because the event is presented as a statewide attraction.
This year’s fair opens Friday and runs until 17 October. The fair typically attracts about 400,000 visitors during its course of 10 days.
Fair sends about 2,000 press releases, with many highlighting how children and teens, while competing for ribbons OBTAINED their cattle, sheep, horses and pigs or their quilts, paintings, jams and pies.
“If we do not, parents do not whip us,” manager Ralph Shoptaw just said. “Advertising as we try to generate around the state is for young people. I do not think these children should be punished “by a newspaper does not publish a story about their trip to the state fair.
“There is local interest to them,” he said.
Tom Larimer, executive director of the Arkansas Press Association, said Tuesday that member newspapers should carry stories of legends of local livestock, but do not need to generate business for the fair.
“They will run a photo of little Johnny cow – but releases that just said,” Come eat a fried Twinkie, “they do not need to run that,” said Larimer.
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