September 2, 2010 by USA Post
Apple Tv, Ap – Apple Inc. is refining its plans to annex the living room into his entertainment empire. On Wednesday, Apple unveiled a smaller version and cheaper to Apple TV, which is connected to an HDTV and can show rented movies and Apple TV service, in addition to content from Netflix, photos on Flickr, YouTube clips and more.
The brands and 99 new gadgets a slight improvement over the first box Apple TV set-top, which was released in 2007. The original Apple TV had to synchronize with a computer, concept consumers were not prepared for, Apple CEO Steve Jobs said at an event on Wednesday. Also, do not record live TV shows the way TiVo and other digital recorders made in a time when it was becoming a popular way to watch TV.
“We’ve sold a lot of them, but has never been a great success,” Jobs said of the current Apple TV, and which sold for 229.
Jobs, who chaired an event in San Francisco who wore a black crew neck high collar instead of his trademark dummy, also announced social media features to its iTunes software, a new line of iPods, including a touch screen Nano and new software for iPhone, iPod Touch and IPAD devices.
Apple TV receiver, about four inches square, television is not recorded, but comes at a time when more people have become accustomed to watch the programs online.
The device allows people to rent, not buy the content. Apple TV owners will pay and 4.99 to rent high definition movies in the first run of the day it come out on DVD. Rent high-definition TV show will be 99 cents.
Apple said the same movie studios that have allowed iTunes users to rent and buy movies have agreed to include their titles for streaming. Apple TV not rented before, but now the episodes are available from News Corp. ‘s Fox, The Walt Disney Co.’ s ABC, ABC Family and Disney Channel and BBC America. Jobs said he hoped other companies would join television once the service gains popularity.
Apple TV will be available within a month, will also feature shows, movies, photos and music streamed via Wi-Fi devices – computers with iTunes installed, and iPhones, and iPod Touch iPads. For example, a landlord IPAD could begin watching a film on the tablet, and then walk to the room and, with a few touches, finished watching the TV screen.
Consumers may have grown savvier about watching television over the Internet since the first attempt by Apple, but Apple is now facing more competition for your attention.
Some repeat episodes television companies in their own websites while others allow viewers to tune in aggregator sites like Hulu. Netflix has been streaming its collection available to its subscribers in many devices, including Microsoft Corp. ‘s Xbox 360 video game system, the Apple iPhone and the iPod and Roku set-top boxes. Roku, anticipating the announcement of Apple, reduce prices of their devices this week, with the least expensive and now costs 60. A high definition version costs from 1970 to 1929, still less that the new Apple TV.
In a surprise counter-coup, Amazon.com Inc. started selling on Wednesday, ABC, Fox and BBC TV shows for 99 cents each they’re own, and not just rent. The sample, standard and high definition, are a reflection of the content available for rental on Apple TV, people can see on the PC, using set-top box by Roku and other devices that carry Amazon Video on Demand.
For Fox, the Amazon does not seek to renegotiate the price of wholesale in the sample, according to a person familiar with the matter. It means that Amazon has probably cut into their own profit margin to stay competitive.
Amazon did not immediately respond to request for more information on the range of 99 cents.
Forresteranlyst James McQuivey said in an interview Wednesday he does not think Apple TV will give significant boost to small businesses in today’s box set-top. McQuivey also do not think it will become a big moneymaker for Apple, a company that has successfully built buzz around the iPhone and the IPAD, so that customers outside the camp for hours or days to be the first to have one.
Apple TV is “a little smarter Roku, which has a marketing push behind it much better than Roku did,” said McQuivey. “I’m really kind of surprised that Apple did not realize they were not much revolutionizing the category.”
Instead, McQuivey said he saw the Apple TV as a peripheral for IPAD owners who spent a lot of money at the coolest new device and might be willing to spend and 99 more to open its content on the TV screen.
Additional content at attractive prices may be the way to get more people interested in Apple TV, McQuivey said – subscriptions to packages of TV channels and shows, in addition to content from Netflix and Hulu offers payment, perhaps.
However, Apple can continue to meet resistance from media companies, many of those who fear that such packages below cutting lucrative cable television and the television rental of 99 cents damage bids higher price for permanent download. Most episodes currently sells on iTunes for 1.99 and 2.99 or $.
News Corp., meanwhile, had an intense internal debate over the merits of the plan of 99 cents, but Rupert Murdoch pushed to accept, especially for the successful implementation IPAD The Wall Street Journal, which is free for the Journal paying subscribers, according to a person familiar with the matter.
Fox’s agreement to create television shows including “joy” is limited to a trial period of several months, which placated those who oppose the plan, the source said. The person spoke on condition of anonymity because internal discussions were confidential.
In a public statement, Fox Filmed Entertainment CEO Jim Gianopulos said “We are very pleased to be working with them over the coming months to explore this innovative offering.”
Fox cannot show that Apple hire purchase with other studies, including “American Idol”, produced by FremantleMedia Ltd. and “Fringe,” which is made by Time Warner Inc. ‘s Warner Bros. Television. Fox Apartments are “joy”, “Family Guy” and “The Cleveland Show.”
Anne Sweeney, co-chair of Disney-ABC Television Group, said in a statement that the company is proud to partner with Apple in its rental offering, making available shows as “Cougar Town” and “Desperate Housewives.” Apple’s Jobs is Disney’s largest individual shareholder and sits on board of the company.
Kurt Scherf,anlyst at market research group Parks Associates, said that requiring consumers to buy another box for the living room is an inhibitor of the truth. ”
And even praised Apple’s decision to lower the price of the device itself, there were doubts about television rental for 99 cents.
“Part of me is still wondering if that’s too rich for the consumer to pay, considering all other options to eat and catch up on TV that costs nothing,” he said.
Michael Gartenberg, a partner at the consulting firm Altimeter Group, projected a more optimistic light on the possibilities that Apple is in rooms of consumers who live, but said in an interview that he expected to dramatically change television habits nobody is looking.
Instead, only raises the stakes for competitors of Apple.
“This puts much pressure on the Rokus and Boxees and all other minor leaguers,” he said.
Apple shares rose 7.23 and / or 3 percent, to close at 250.33 and Wednesday.
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