Top

Apple Store In Beijing Pelted With Eggs Over IPhone 4S

January 13, 2012 by staff 

Apple Store In Beijing Pelted With Eggs Over IPhone 4S, Apple Inc., whose skill at hyping new products has helped make it the world’s most valuable technology company, became a victim of its own success with a botched introduction of its iPhone 4S in China. Would-be customers who had endured a wait overnight as temperatures dropped below minus 9 degrees Celsius reacted with fury after the company’s main store in Beijing’s Sanlitun district failed to open. Linzie Janis reports on Bloomberg Television’s “First Look.”

Eggs streak down the facade of an Apple Inc. store in Beijing.

Apple Inc. (AAPL), whose skill at hyping new products helped make it the world’s most valuable technology company, became a victim of its own success after a botched introduction of its iPhone 4S in China led it to suspend sales.

Would-be customers who waited overnight as temperatures dropped below minus 9 degrees Celsius reacted with fury after the company’s main store in Beijing’s Sanlitun district failed to open. The company sold out of the handsets at stores that did open and later halted sales of all iPhones at its five retail outlets in the country “for the time being,” spokeswoman Carolyn Wu said by phone.

Apple had advertised that the store would open at 7 a.m. At 7:15 a.m., people began chanting “Open the door!” and “Liars!” after an unidentified man said over a bullhorn that the phone wouldn’t go on sale today, without giving an explanation. The store stayed closed “for safety reasons,” Wu said. Beijing police temporarily cordoned off the shop after it was pelted with eggs by the crowd.

“This is a debacle,” Shaun Rein, managing director of China Market Research Group, a Shanghai-based retail advising company, said in a phone interview today. “Everybody knows there will be massive numbers of people when Apple has this kind of a launch. This shows very poor retail management ability.”

Report to Team

_________________________________________
Please feel free to send if you have any questions regarding this post , you can contact on

usspost@gmail.com

Disclaimer: The views expressed on this site are that of the authors and not necessarily that of U.S.S.POST.

Comments

Comments are closed.

Bottom