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January 10, 2011 by USA Post Mail, Web portal AOL Inc. bought another technology startup. This time, it is a site designed to help people receive all of their online identities in a place called “” Terms of the deal were not disclosed. AOL chairman of consumer applications, Brad Garlinghouse said in a statement that the site allows people to express themselves in an “environment of increasingly noisy full of disparate social experiences.” He added that the creation Smart online identities for people could help AOL’s content and advertising strategy. co-founder Tony Conrad and his team will join AOL consumer applications group once the acquisition is complete.

Besides giving people a consistent way to see their online lives on sites like Facebook, Twitter and LinkedIn, allows users to track who views their profiles and social networks that go hand information users to make on how to better market themselves online.

AOL intends to use the company’s technology to improve the way consumers use tools such as AOL Mail, AIM instant messaging service and sites like Engadget and Popeater.

AOL has been on a series of purchase this year following the spinoff of Time Warner Inc. last December. He also bought StudioNow, 5min Media, TechCrunch, Thing and Pictela Labs earlier this year.

Shares fell 53 cents, or 2.2 percent, to close at 23.96 and Monday.


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