August 19, 2011 by staff
Angry Birds, It seems that everyone on the planet has played Angry Birds. But the only Rovio mobile game has been downloaded 300 million times, and the company wants to hit more than one billion users. To this end, Rovio has joined today with the Middle systems to take advantage of itsanlytical predictive.
The agreement is not a giant, but he says that the success of the game companies are doing in terms of data mining to extend the reach of successful games. Middle is a provider ofanlysis that says that goes beyond mere reporting of user data. On the contrary, it forms a profile of users and makes real-time predictions about the kind of content; offering or monetization gives users respond. Rovio media supported on all platforms titles consumer, such as Google Chrome, Android devices, the iPhone and iPad.
Rovio Angry Bird Games are played over 1.4 billion minutes a week, producing a ton of data. Middle taps location-aware devices connected, structured and unstructured data (such as numbers or videos), and ways to find more users. The idea is to absorb all the data and turn it into useful information to improve the satisfaction of the fan, make users play longer and make the right pitches to them.
Robert Lilleness, CEO of Seattle-based media, said the platform was built for the age of Big Data and can be scaled to handle millions of users. Medium has been profitable since 2010 and increased its revenues by 280 percent last year. The platform generates 1.3 billion monthly-personalized recommendations. Other clients include T-Mobile USA, Verizon Wireless, Telus Mobility, CBS and ABC. The company was founded in 2004 and competes with rivals such as the burst.
Middle backed and 46 million in funding to date from Accel Partners (an investor Rovio), Frazier Technology companies, Trilogy Capital Partners, Mohr Davidow and businesses. In June, Environment announced its platform controlanlysis of more than 2.5 million unique users a day. With the addition of Birds angry, you have to figure it will be more than that.
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