Amex Small Business Saturday

November 26, 2011 by staff 

Amex Small Business Saturday, Saturday, November 26 marks the second annual national Small Business Saturday. Windsor’s participating businesses are hoping that after people have done their Black Friday shopping, they will turn their eyes towards small, unique businesses right in their home towns.

Small businesses in Windsor are facing the same challenges as businesses all over America. With “big-box” stores dropping prices so low small shops cannot compete, main street has to fight hard to maintain a clientele of faithful customers.

This year over 40 Windsor businesses have decided to participate in this program, but the rewards will remain dubious until businesses close their doors on Saturday and count up their cash drawers.

Small Business Saturday, sponsored by American Express (AmEx), offers small businesses a way to market themselves for free via the Small Business Saturday Facebook page and free marketing materials which they provide.

“I feel it like it has a good potential to bring in new customers,” said Daniel Blajda, a licensed massage therapist at Therapeutic Solutions on Poquonock Avenue.

His business is offering a special deal: “If you come in on Small Business Saturday and buy a gift certificate for $50 or more we’re taking $10 off,” he said. “We have been pretty satisfied with what they offered us,” he said.

Snelgrove’s Flowers, Chocolates and Gifts is also participating in the program. “We hope that people will start picking small business rather than large stores,” said owner Timothy Snelgrove. His business participates in many programs like this one to attempt to get the word out about his business, which has been recently renovated. Snelgrove sees the value in programs like Small Business Saturday that pull potential clients in the door and successfully promotes businesses through social media like Facebook. They are also offering a discount on Saturday: if you spend 50$ you get a $10 gift certificate.

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