American Express Card

August 7, 2011 by staff 

American Express CardAmerican Express Card, The two obvious trends in local transactions are ultimately public offerings by Groupon and LivingSocial, and increasing competition from Internet giants like Google and Facebook. But the more I see of American Express in this space, I think he’s more likely to be the next major player to watch in this field.

The credit card company is 162 years old. But you do not know how they have been pitching in the media and the activation of local offers and discounts through social emerging channels. With Smart API provides a platform that allows third party service agreement to build on its payment system, which has been able to associate with Foursquare, SCVNGR and, more recently, Facebook offers to provide facilities for their members.

American Express has 90 million card members worldwide, and their service is a simple and elegant way to provide a very solid delivery service and personalized. Although it only works for existing card members will have much scope of business. In all, American Express can run, you can display many of the new companies really remember how commerce, loyalty and offers to do.

Here are some of the reasons why I think I can expand a report by GigaOM Pro (subscription required):

Multiple hats: With its unique makeup as a card issuer, buyer and seller of the payment network, American Express has direct relationships with consumers and traders, unlike other credit card companies, who work with acquiring banks. This allows you to appeal directly to the two groups can take advantage of rapidly towards third parties, such as Foursquare and Facebook.

Valuable data: Due to its structure, commanding a large amount of data that is valuable to merchants, helping them understand the effectiveness of your offers, how people are spending money on their visits and how often is coming back. This is useful to “close the loop” and help companies measure their return on investment and see how you have to modify their scope.

Shaft: American Express is well positioned to attract retailers and brands. That already established a relationship with large enterprises and small and has a very easy for them to implement agreements. They not only information but also does not have to be trained to learn how to redeem coupons. That’s a detail that can store up to some businesses, employees are not always prepared to handle.

Modest cut: American Express is not looking to take a big cut 50 percent of offers as many services. American Express vice president of global marketing capabilities by David Wolf said that the agreements are negotiated individually and small businesses using the new self-service products Amex social Skip pay nothing. The company sees a revenue opportunity in the delivery of advancedanlytics and pay per performance campaigns in the future, but now it’s all looking just driving more sales and taking regular transaction fees.

Mark of consumers: Consumers have a lot to like, too. American Express offers are appearing on the popular social services such as Facebook and Foursquare, and their tastes, interests, and check-are helping to determine what offers they see. That’s another big problem with some of these sites agree. Your discounts are often not relevant to a user, so many simply ignore them. In addition, consumers can take advantage of American Express system with minimal effort. With American Express, members are only the cards you already have. And with the help of Facebook, American Express offers not only concerned but also have Membership Rewards and early access to events. This is based on existing work by American Express to build loyalty to its members.

Army Deal: Groupon and socialize with thousands of sales people, who have helped boost growth, but American Express has thousands of client managers and representatives of their own room in different areas – Membership Rewards, business services, advertising and global sponsorships – all interfaces with millions of business customers. They are all now responsible for the presentation of these business opportunities for companies. That is a formidable force that already has its foot in the door business.

If American Express is facing this massive influx military a priority, should not be difficult to convince many existing members to login. That should help with a concern that American Express had about what kind of volume agree that you will be able to collect. It is not just to get personalized offers, but also have enough to maintain generally offers interested persons and return regularly.

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